5 Paid Advertising Become an expert in Paid AdvertisingTransform your content know-howFace-to-face consultingOnline sessions, workshops and seminarsSelf-study modules also available in our online courses Master Paid AdvertisingLearn how to create integrated inbound marketing campaigns to maximize campaign reach, interaction, response and ROI. Campaign PlanningStructuring a campaign Plan, Campaign types, Activities Learn More Campaign GoalsMarketing goals, ROI targets, Google Analytics goals, Campaign tracking Learn More AudiencesAudience personas, psychographics, customer journeys Learn More Content MessagingCampaign offers, the ‘Big Idea’, messaging and message hierarchies Learn More Media PlanMedia tools, social media, investment, campaign budgeting, timeline Learn More ConversionProfiling, landing pages, email strategy, ad retargeting, conversion Learn More Post Campaign Review Evaluate the ROI of Campaign Planning
