Marketing
The art and science of getting your website ranking high in organic search results, driving targeted traffic without paid advertising. Think keyword research, content optimisation, technical SEO, and building backlinks.
The paid counterpart to SEO, utilising platforms like Google Ads to directly bid on specific keywords and display your ads at the top of search results. Requires mastery of campaign management, ad copywriting, and budget allocation.
Engaging and informative storytelling across various formats like blog posts, videos, infographics, and social media content. Focuses on attracting and retaining an audience, building brand awareness, and thought leadership.
Connecting with your target audience where they spend most of their time – social media platforms. Requires platform-specific expertise, community engagement, influencer marketing, and crafting shareable content.
Beyond SEM, paid advertising encompasses display ads, social media ads, native advertising, and video ads. Requires a keen understanding of audience targeting, ad networks, campaign optimisation, and creative ad formats.
Leveraging email to nurture leads, drive sales, and build customer loyalty. Requires building an email list, segmentation, crafting compelling email copy, and mastering email automation tools.
The data-driven side of digital marketing involves tracking campaign performance, analysing user behaviour, and gaining insights to optimise your strategies. Proficiency in web analytics tools, data visualisation, and reporting is crucial.
Capturing the attention of consumers on their mobile devices through SMS marketing, app marketing, location-based marketing, and mobile-optimised websites. Understanding user behaviour on mobile and adapting campaigns accordingly is key.